JENNIFER THOMAS FIEGEL

 

Senior-level manager of strategic public relations, marketing, communications, events and fundraising with nearly 30 years of experience in agency, corporate and nonprofit environments. Dedicated to using my vast skills and expertise to create positive change through a lifelong commitment to service.

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Skills

• Highly skilled writer, editor and content creator     

• Script and presentation development

• Video conceptualization and production

• Large scale event management and production from concept to execution

• Social media development and management

• Strategic planning

• Skilled in Microsoft Office Suite, Adobe Creative Suite, Canva, Wix, WordPress, Raiser's Edge

• Website development and content management

• Development and implementationof trainings (i.e. media, crisis communications, etc.)

• Fundraising and development expertise

• Media relations expertise

 

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Work History

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Senior Manager, Corporate Communications and External Affairs                            02/2015 to Present

AISIN Group – Northville, MI

 

In this position, I serve as the primary communications voice for North American operations of AISIN, a Top 10 Tier One automotive supplier. Key accomplishments and responsibilities include:

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• Conceptualization, management and execution of global events including North American International Auto Show, CES (formerly known as Consumer Electronics Show), SAE World Congress, ITS World Congress, and AAPEX/SEMA, averaging over 150,000 visitors at each event

• Developing and delivering nationwide media relations and crisis communication training to over 500 management level employees

• Executive speech writing and presentation production to ensure consistent messaging across all communication channels

• Corporate website redesign and maintenance

• Public relations activities including composition of corporate videos, editorial pieces, press releases and newsletters as well as media relations and strategic management of social media accounts

• Oversight of Community Relations and External Affairs efforts via direction of our corporate giving initiatives and community impact efforts

 

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Director of Development and Marketing                                                                       01/2006 to 01/2010

The Detroit Institute for Children (DIC) – Detroit, Michigan

 

Served as a key member of The DIC's management team, successfully managing all development and marketing initiatives as well as four full-time employees and one contract employee

 

Key accomplishments include:

• Consecutively exceeding annual fundraising goal of $2.5 million, with a cumulative achievement of over $10 million raised during my tenure through event management, annual campaigns, direct mail campaigns, and foundation requests

• Complete redesign of agency website and collateral materials including production of new corporate video

• Designed and implemented community and media relations campaigns and created and defined the agency's first social media strategy

• Coordinated board relations activities including recruitment, board development and retention, and board committees

 

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President                                                                                                                            01/2004 to Present

Just Be. – Berkley, Michigan

 

Developed self-sustaining business dedicated to providing public relations consulting and services to a variety of corporate and non-profit clients, including the North American International Auto Show Charity Preview and its eleven benefiting charities, the Boys and Girls Clubs of Southeast Michigan, Franklin Athletic Club, the Brain Injury Association of Michigan and a variety of other non-profit organizations and companies

 

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Director of Public Relations                                                                                            01/2000 to 01/2004

Judson Center, Inc – Royal Oak, Michigan

 

• Responsible for all facets of public relations including composing press releases, quarterly newsletters and annual reports, creating direct mail pieces, strategic media and community relations

• Key accomplishments included securing several grants totaling $75,000, executing a crisis communication/risk management plan, redesigning collateral materials, producing two corporate videos and 12 public service announcements, authoring all website content, and writing and producing all literature for a successful $1.3 million capital campaign

 

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Assistant Account Executive, Account Executive                                                    12/1998 to 01/2000

Franco Public Relations Group – Detroit, Michigan

 

Responsible for marketing, advertising, media relations, event management and strategic planning for multiple clients including the North American International Auto Show, DTE Edison, Ziebart, Dickinson Wright PLLC and the MGM Grand Detroit Casino

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Education

 

Central Michigan University - Mt. Pleasant, MI

Bachelor of Applied Arts: Interpersonal and Public Communication and Journalism, Public Relations Emphasis